Boost your e-mail deliverability and response rates
It's not enough to have a collection of the e-mail addresses of your current or prospective customers - not with 23% of these addresses becoming invalid each year
That's a higher turnover rate than with mailing addresses. And, it means that - unless you take action - you're losing the ability to contact another 2% of your customers every single month, leading to a staggering attrition rate by the end of the year. Remember, these are individuals who wanted to hear from your company.
In order to capitalize on the information you've worked to obtain, you need the most up-to-date, accurate e-mail data available. Otherwise, you'll miss almost a quarter of your potential audience - and waste your marketing dollars in the process.
The Data Group searches through billions of records to locate the newest e-mail information about your customers. Our robust E-mail Change of Address (ECOA) system produces the highest return match in the industry, and will:
- Automatically track and update changes as they occur
- Improve your deliverability rates
- Enhance your customer retention rates
- Reduce your marketing costs
Stay in contact throughout the year with customers who have changed their home or work e-mail addresses or switched to another ISP, and maximize the efficiency and results of your e-mail marketing campaigns.
Call The Data Group at (800) 262-5609 today for a free test or to learn more about how we can improve your e-mail marketing.
